Make sure you present them with a lot more than something designed to earn you money. The more you offer to your clients for free, the more probable they’re going to be to buy anything that you want to sell to them. You already know that offering up no cost information and other useful stuff proves to the people on your list that you actually just want to help them and not just improve your bottom line. It is very tempting to place a minumum of one affiliate link into every single e-mail you send, but resist the urge. Stick together with exactly what you realize to be true!
Promote various other peoples offers. This does a pair of things for you. It proves to the recipients of your list that all you intend to do is guide them and build good will among the people you are sending mail to. It helps you create a relationship with someone else and potentially promote your own stuff to their lists. This can help you to create an even bigger audience and generate more profits.
If you aren’t supposed to send loads of e-mails, how precisely are you supposed to do all of this? Create your own newsletter. Have people sign up for your newsletter and then handle it as such. This will help you to do several things with your newsletter instead of trying to do the same amount of business over the course of several e-mails. Newsletters are also a lot less likely to be unsubscribed from over a list that simply sends out basic e-mail messages.
Think of it this way: if you would likely unsubcribe from you, then you certainly have to understand that other folks are going to unsubscribe from you. Do not ever mail out anything to anybody that you wouldn’t want to come across in your own e-mail box. If you keep this small bit of common sense in mind you will be able to make a huge profit through your e-mail marketing efforts.