When you are building an email list, locating good traffic and then having a landing page that actually makes good conversions are your two biggest challenges. The important aspects all along the way are numerous and each will add to the final success of your campaign. First, you totally must be getting targeted traffic, and if not then all of your labor will be hindered. If your traffic is sub standard, then that just starts a downward spin out of control that you cannot recover from. Beyond that, it is up to your landing page to do its work the best it can. This article will cover just a few of the things you really should do if you want to realize the most from your list building efforts.
The one single process you need to put into effect is set-up your landing page for tests. This is really simple to do, and there is no defense or reason to neglect to do this. You can implement a simple A/B split test by employing a URL rotator script that will alternately exhibit two different versions of the very same page. Make certain you have a decent tracking script in place so you can record impressions and clicks. The first component you really want to test is your landing page headline. When you are satisfied with results, then you simply move ahead to test one additional element which is usually your copy. So you can easily see how straightforward this is, but it is very powerful because you can get the finest conversions you possibly can with it.
Needless to say you know that you must present something in return for their contact details. You can think of that as your lead creation magnet. Your site visitors must view what you want to exchange and be completely impressed with it. Keep in mind that you do not always have to use an ebook, and in fact it may possibly be better if you did not. The thing you always want to prevent is giving something they currently know so do remember that. Always avoid hype, but you can still spell it out in genuine terms that will touch their emotions and feelings. Also, give consideration to how you package your offer because that will have a positive result if it is properly done.
The landing page box where people input their details also needs to be taken into account. The little image where people click to submit their information must be special. The common submit buttons used aren’t very remarkable to say the least. Furthermore, make very sure you never use the same old button text that shows something like, submit, for example. You want it to be distinct but also help to strengthen what people are getting. However, do avoid from using pulsating, leaping or otherwise moving buttons that only usually create a somewhat unprofessional impact.